Domain authority (DA) is a point system (from 1 to 100), created by Moz, which helps to determine how a given website is likely to rank during a search engine return. How can you ensure that your law firm has a favorable domain authority and favorable SEO? It’s all in the links… How can you create a favorable domain authority? Here are three tips for achieving good … [Read more...]
2 Simple SEO Strategies Every Law Firm Should Be Doing Right Now
It’s safe to say that there are a hella lot of lawyers in the United States. Personal injury, criminal defense, bankruptcy, divorce – you name it. In order to ensure that your law firm is able to attract fresh clientele, it is a constant struggle to make your practice visible above all the competition. Traditionally, this has been accomplished through billboards, printed … [Read more...]
How Content Marketing Can Help Your Law Firm
With so many lawyers in one area, you’ve got to make yourself stand out from the crowd! Having a good SEO strategy is just one way that you can accomplish this. Within the realm of SEO, there are various methods you can employ to increase your visibility. One such way is through content marketing. Often, smaller law firms are more open to blogging and content … [Read more...]
4 Essential Local SEO Elements for Attorney Websites
Local SEO is often much more helpful than SEO on a national (or broader) level. Considering that attorneys typically cater to a local audience, lawyers need to ensure that the website they send out into cyberspace is set up to rank strong in their target locations AND serve the local market effectively. While working to create a search engine optimized website, here … [Read more...]
How Well Do You Listen to Your Clients?
What do your clients truly want from you? If you haven’t asked yourself this question, you should. In an American Bar Association study conducted several years ago, it was revealed that 95% of satisfied customers (ones who would refer you and use you again) said their lawyer listened to them and understood what they were saying. Among dissatisfied clients, only 42% said they … [Read more...]
