When you’re planning a marketing campaign for your law firm, it is beneficial to use online metrics for tracking results. Metrics tracking helps analyze whether the measures you have in place are having the desired effect on your firm or if you need to go in another direction. Below are 3 beneficial metrics that your law firm should use to track your online marketing … [Read more...]
The Secret to Conversion Rate Optimization for Legal Websites
Conversion rate optimization (CRO) is becoming increasingly important for marketing, specifically in the area where SEO and content marketing. CRO makes it possible to investigate the performance of your legal website as well as entice new clients to contact your firm through the process of onsite optimization. In order to incorporate a successful CRO into your law firm’s … [Read more...]
Top-Level Domains and SEO Rankings for Law Firms
Top-level domains (TLDs) are hot button topics in the world of SEO today. Three TLDs that exist are .ATTORNEY, .LIVE, and .NEWS, and they are starting to have an effect on search engine rankings. Google is trying to show users that .COM is not the only domain that is safe and that TLDs do not come as a disadvantage when it comes to their algorithm. In an experiment, Globe … [Read more...]
2 Strategies for Implementing Conversion Rate Optimization
In the space between where SEO comes to an end and content marketing takes up the mantel, conversion rate optimization (CRO) steps up. At its most basic, the function of CRO is to discern which aspects of a legal website isn’t working and decide ways to fix them. Two strategies law firms can use to bring CRO into practice include: A/B Testing A/B testing is both the most … [Read more...]
3 Reasons Your Law Firm Should Consider Content Marketing
One of the easiest ways your law firm can utilize marketing to increase both the organic and referral traffic to your website, as well as your firm’s authority and trust, is through solid legal copywriting. If you’re not already employing content marketing, here is why you should consider doing so. Reason #1: Content helps your firm take action. Law firm content has the … [Read more...]
