Social media is a natural choice when it comes to a nearly hassle-free and inexpensive way of advertising for law firms. It’s also a great way to network and connect with clients and members of your community. Of the popular social media platforms, LinkedIn may be the most unfamiliar - yet 433 million people across 200 countries have joined. Unlike Facebook, LinkedIn targets … [Read more...]
3 Ways to Keep Your Law Firm’s Data Secure
Given that law firms often use personally identifiable information (PII) from their clients, it’s important that they have provisions in place to ensure this information is kept secure. It is believed that as many as a quarter of law firms have been a victim of a data breach. This information alone should be enough incentive to put a plan in place to protect the PII for … [Read more...]
Google’s Recent Change Impact Law Firm Search Results
A recent underpublicized change made by Google deals with how the front page of Google will receive search results for businesses. This change can alter how potential clients find your law firm’s website. Prior to this change, Google would place seven query results on the right hand side of the results page. Now, the search page will feature a three-hit group referred to as … [Read more...]
Video Marketing Best Practices for Law Firms
Video marketing has become one of the most frequently used trends in marketing. This is due in large part to the increase of videos being shared across social media as well as recent advances in bandwidth. The trend has allowed law firms to begin implementing more video marketing. So if you’re on the fence about its usefulness, here are 10 reasons to reconsider. Law … [Read more...]
6 Reasons Your Law Firm Should Consider Blogging
Attorneys don’t always make the best bloggers. However, try to equate blogging with forcing yourself to eat something healthy - like kale. You may not like it, but you understand the benefits! Blogging is the kale of marketing. While not always fun, it’s one of the best methods for attracting potential clients. So while attorneys may not feel that it plays to their … [Read more...]
