For at least a solid decade, social media has been a part of most people’s everyday lives. Slowly, social media began to be integrated (and accepted) in the business world too, including amongst attorneys. In the beginning, there was a lot of skepticism surrounding lawyers integrating social media into their practices—it was seen as unnecessary and even unprofessional. … [Read more...]
Top Online Directories for Lawyers, Attorneys & Law Firms
When you need to find an attorney, you want to be able to find the best attorney as quickly as possible. Luckily, you live in the Internet Age, and online attorney directories are making this process easier. Unluckily, there are still numerous directories to wade through to find the attorney that’s right for you... Most large corporations and various bar associations … [Read more...]
SEO Strategies for the Modern Law Firm
Answering questions about websites, content, SEO and branding Law Practice Today recently published a roundtable on law firm websites. We’re going to jump in here with our own answers to some of their questions, because they were just too good not to discuss… QUESTION: "Search Engine Optimization (SEO) is a critical part of solid website development. In light of Google’s … [Read more...]
What KPIs Should Your Law Firm’s Marketing Campaign Track?
Keywords are still vital to a successful marketing campaign. What you do with your law firm’s optimal keywords can determine the traffic and overall success of your law firm. Below are the three most important key performance indicators (KPIs) for a successful marketing campaign. Legal KPI #1: Leads The most important aspect of a marketing campaign is the leads your law … [Read more...]
Law Firms Develop Relationships Through Content Marketing
When it comes to developing connections with audiences and building strong relationships for your law practice, the go-to method is quickly becoming to use content marketing. Some even suggest that a marketing scheme that does not include outstanding content is a failed effort. In the course of designing your marketing plan, make sure to include a content marketing … [Read more...]
