Take a look at your legal blog (if you have one). When was the last post published? If your answer is anything other than “within the last week,” then you need to hear this message. We understand that marketing takes time, money and effort—three things that hard-working professionals like attorneys don’t like to waste. Writing and publishing high-quality, informative … [Read more...]
What Law Firms Need to Know About Writing Fake Client Reviews
“Fake news” is a term that has been thrown around recently, but what about fake reviews? While it may be tempting to boost your law firm’s online presence (and by extension, your caseload) by creating your own fake reviews and posting them under fictional accounts. Doing this not only violates the guidelines Google holds, but this practice is also against the law. Even … [Read more...]
4 Proven Networking Tips to Help Grow Your Law Firm Quickly
Despite the growing online world, in-person networking is still a vital aspect in business. Some people think networking is outdated and more difficult. This, however, is not necessarily true. Here are four ways to help network your law firm: 1. Get to know your coworkers If you work in a law firm with fellow attorneys, paralegals and staff, make sure you get to know your … [Read more...]
3 More Easy SEO Tricks for Optimizing Your Law Firm’s Website
All businesses - great and small, online and brick-and-mortar - need a flow of visitors (customers and/or clients) to pay the bills and keep the lights on. While the Internet has revolutionized the way retail businesses are run, there’s no way that businesses like law offices will completely change as they function better as a face-to-face entity. Lawyers and law firm staff, … [Read more...]
Law Firm SEO: Avoid Google’s New Popup Rule Penalty
Google recently introduced a new penalty to help reduce instances where mobile users are redirected to new pages that utilize large popups over their desired content. These intrusive mobile popups is now being penalized by the search engine’s algorithm. The Google penalty is meant to improve the user experience for searchers because having a huge popup blocking the content a … [Read more...]
