A well-designed website can make all the difference when it comes to enticing potential clients to stay on your website and convert into a client. Conversely, a poorly designed website can be detrimental to your law firm. If you’re noticing a decrease in website visitors converting to clients, take a look at your website’s design and how it might be driving away your … [Read more...]
Google Ad “Click Fraud”: Is Your Law Firm Owed a Refund?
In recent months, Google has sent out refunds to some of its advertisers and other agencies due to fraud. Some Google customers have been victims of what’s being called “click fraud.” The search engine has also been hard at work to influence others within their ad networks to return any funds when ad traffic fraud is detected—and they want this done publicly. These actions … [Read more...]
3 Common Questions About Law Firm Marketing & Keywords
Dialing in the appropriate online marketing techniques can be difficult, regardless of your practice areas or geographic market. As lawyers prepare their online marketing strategies, common questions tend to crop up. Here are three questions we commonly get asked by lawyers and attorneys about keywords and online marketing: 1. What keywords will be most successful for my … [Read more...]
3 Lame Excuses Why Law Firms Don’t Have a Content Plan (And Why You Should in 2018)
Planning is a sure-fire way for law firms to avoid wasting valuable time, money or other resources. While this concept may be obvious when it comes to preparing a case or defense, it may seem less obvious for something like content marketing for your law firm website. Unfortunately, many attorneys don’t feel they need to plan for their website’s content. Here are three … [Read more...]
3 Questions to Ask When Evaluating Your Legal SEO Company
Searching for a decent search engine optimization company and a lawyer are very much alike—and since you’re a lawyer or work for a law firm, then you know a good attorney when you see one. Advertisements promise you the world, but since you’re smart you know that many of these can be deceiving. So if you already have an SEO provider, how do you decide if they’re living up to … [Read more...]
