Voice search is more than just another trend in the digital marketing world. It’s a user-friendly way of conducting searches that is growing and is only going to become more widespread in the years to come. Legal marketers who execute good strategies on voice search will be the ones who enjoy success in this brave new world. A recent study by the respected firm of … [Read more...]
The Top 2021 Legal Industry Trend: Working Remotely
If you’re looking to understand the trends in any industry, perhaps the easiest way is to see what events of significance happened the year before. An analysis of the 2021 legal industry trends necessarily leads us to the seminal year of 2020—when the whole world went remote. The need for remote work, with all of its attendant challenges, is the key trend among lawyers right … [Read more...]
Is It Time for a Legal Tech Update? Watch for These Signs
Technology has become the lifeblood of a modern company and law firms are certainly no exception to the rule. Everything from case research to billing to administration to marketing runs on technology. That means your tech tools need to be sharp. Investments in new technology are never a welcome discussion with whoever handles the purse strings, but there comes a point in the … [Read more...]
Simple Legal Marketing Budget Tips to Stretch Your Dollar
Did you know that fewer than half of law firms have a defined marketing budget, and that the portion drops all the way to 14 percent for solo law offices? The simple act of defining your marketing spend can give you a leg up in the competitive push for new clients. These legal marketing budget tips will help you define what your office’s ad spending will be. Let’s first … [Read more...]
Best Practices for Small Law Firm Marketing
If you work in a small law firm, the odds are pretty good that you know marketing is a significant challenge. In fact, based on a recent study, we can place the odds at 75 percent that you know getting new clients is difficult. It’s not hard to understand why. You don’t have the financial resources of large corporate law firms. You probably don’t have one person that’s a true … [Read more...]
