Rebranding needs to happen from time to time. For example, when an attorney forms a new partnership or they decide to change practice area focus, some website changes may need to happen. While rebranding sounds like you’ll lose all the hard work and success you’ve achieved throughout the years, this doesn’t have to be the case. Below are some scenarios. What if you want … [Read more...]
3 Commonly Overlooked SEO Blog Techniques for Your Law Firm
It can be hard to nail down a successful legal content marketing strategy when Google’s algorithm is continually changing or when there are mountains of misinformation floating around online. With all of these factors, it can be easy to overlook the most basic of SEO practices that every attorney website should be utilizing to develop a strong overall marketing … [Read more...]
SEO Image Optimization Tips for Your Law Firm
While high quality content is still the main driver of more internet traffic, optimization - specifically image optimization - has become an important ingredient in the rankings recipe as well. Image optimization acts as another way that search engines can find a website using the images uploaded to it. Image Optimization and Law Firms Like most other sites, law firm … [Read more...]
Why Law Firms Should Care About Online Reviews
Traditionally, lawyers and attorneys have relied on the use of conventional advertising methods like advertisements (both paper and digital) or word-of-mount to promote their firm to potential clients. The thought process is that the opinions of strangers are not good enough for prospective clients to rely on. This line of thinking, however, is flawed. Online reviews (both … [Read more...]
6 SEO Strategies for New Lawyer Websites
Today’s post comes from Chris Dreyer, founder and CEO of law firm SEO company Rankings.io. See what he says you need to do to gain traction for your new attorney website. Thanks, Chris! It can be especially challenging to get new attorney websites traction in search. Pages need to be indexed and a web presence needs to be built in order for a site to rank … [Read more...]
