Not all companies who develop or redesign websites do so with search engine optimization (SEO) in mind. Hiring a non-SEO forward website design company is one of the biggest mistakes a law firm can make when they’re trying to improve their business. Failure to consider SEO for your firm’s website can lead to a lengthy (and expensive) SEO audit and, more importantly, it can … [Read more...]
Every Lawyer Should Know These 4 Law Firm Marketing Metrics
At the end of the day, law is a business—regardless how many within the field feel about it. This means that law firms need to watch the numbers involved with running a business just like any other business owner does. Here are four metrics that law firm marketers need to track to ensure that the practice grows. Conversion rate A conversion rate is the rate at which law … [Read more...]
A Cautionary Tale of Why Law Firms Shouldn’t Incentivize Google Reviews
Everyone knows that favorable online reviews are important for law firms. Given the importance of reviews, it should come as no surprise that some firms are willing to do almost anything in order to gain good reviews. Some firms, like one unlucky firm in Louisville, Kentucky, were even willing to offer rewards to gain good reviews. But this strategy backfired bigtime in the … [Read more...]
6 Tips to Improve Your Law Firm’s Google Ranking
In the 1980s, the adoption of simple checklists led to the reduction of aviation accidents. If a checklist can make something as important as flying safer, imagine what it can do for your law firm! By creating a checklist, there will be less of an opportunity for mistakes within web content. Before publishing content, double check it against this six-point checklist: 1. … [Read more...]
Basic Blogging Tips Your Law Firm Should Know
If you’re looking to expand your law firm’s online presence, then creating a blog to host your firm’s content is an effective way to do this. But before you run to the internet and throw a blog together using a template, you should be aware that in order for your firm’s blog to show up in Google searches or to have any link building potential, you must ensure that: Your … [Read more...]
