Just because you’re an attorney doesn’t mean that your online content needs to be boring or stuffy. There are many ways that you can bring your creativity to the table. Not only will this allow you to have more fun, but creative content can also work to help generate more links, make people more aware of your brand and even entice more clients into the law firm. Make the … [Read more...]
Developing Authoritative Links with Data-Driven Content for Law Firms
For those who are looking to make their content work harder or create links for their business, there is an easy solution: data. At this point in the game, those working closely with content understand how important link building (specifically backlinks) and SEO are; however, importance usually means not easy to come by. In the case of obtaining links, that is just the … [Read more...]
Improving Legal SEO Through YouTube Videos
Video has become an important aspect of SEO strategy for businesses: law firms are no exception. Cisco discovered by 2019 internet traffic will by 80% driven by video. This means that it’s imperative that law firms begin to incorporate video as a way to engage with their clients. Just including video on your firm’s website is a great first step; however, it’s all for nothing … [Read more...]
How Law Firms Are Embracing the Past to Further Online Marketing
It should come as no surprise that social media use is up worldwide. According to a report from Hootsuite Digital and We Are Social, around 4 billion people are regular internet users. While these figures prove the reach of social media, it doesn’t mean that law firms can’t participate in marketing strategies that don’t involve the digital world. Better yet, it’s possible … [Read more...]
4 Ways Lawyers Can Obtain Backlinks
Backlinks are the biggest factor when it comes to ranking websites. That said, link building is a notoriously challenging way to improve SEO. At the same time, however, improper link building is the quickest way a law firm can get into trouble with Google. If your law firm is looking improve your SEO through gaining back links, consider employing some of the following … [Read more...]
