A generation that has grown up with social media is taking its place in the world and that means change to the way we do business, including in the legal profession. The question of using evidence from Facebook in court cases—and exactly how to use it—continues to arise. With so many young people having put much of their lives onto Facebook, Instagram, Twitter, Snapchat, etc, … [Read more...]
Most Law Firms Make Four Big Marketing Mistakes
It can be hard to decide effective ways to market a business successfully—for both new and established businesses alike. This is especially true across the legal industry. One of the easiest ways to get a better idea of how to market your law firm is to follow the statistics and trends across legal marketing. By doing this, you can learn successful strategies and common … [Read more...]
4 Marketing Trends to Better Your Law Firm in 2019
It’s not too late to make a New Year’s Resolution for your law firm, like improving your marketing techniques. Experts suggest that several marketing trends will continue to be popular for law firms in 2019. Let’s take a look at four of them. Visual You may have heard the phrase, “we eat with our eyes first.” If something doesn’t look good, we often don’t want to partake … [Read more...]
5 Tips for Saving Your Law Firm Money on Internet Marketing
To run a successful business, every dollar counts; therefore, it is important to plan your expenses carefully. This includes the money you’re spending on your marketing campaigns. Luckily, law firms can find low-cost options for their SEO needs. Here are four ways you can market for your law firm without breaking the bank. Low-cost PR You can turn your legal … [Read more...]
What Will Posting Duplicate Reviews Do to Your Firm?
It can be difficult to understand how Google uses reviews when it comes to rankings. Three things that are certain, according to Quality Rater Guidelines, are that Trust, Authority and Expertise are essential. By this extension, we can only assume that good reviews work as a way to record trust. For businesses, especially service industry businesses like law firms, it is … [Read more...]