The marketing department at your law firm has decided that a blog is a good way to reach a new audience. They have asked you, a busy attorney, to be a regular contributor. Sure, you sigh. I’ll fit it in amongst the 90 hours of billable time I’m already working each week. The first question you probably have is simple and grudgingly asked—how long does this have to be? There … [Read more...]
8 Tips For Effective Law Firm Email Marketing
Your law firm’s website is starting to have a positive impact on your bottom line. You’re seeing the “Contact Us” form filled out, phone calls have increased and it’s clear that this investment is bearing fruit. Now you’re wondering how to take the next step. You’ve secured e-mail addresses for people who at least had a fleeting interest in your services. How do you keep in … [Read more...]
How Lead Conversion Optimization For Lawyers Works
You’ve got your website running and you know that it’s getting some visitors. But is it having any real impact? In today’s digital environment, there are 2 kinds of websites—those that are there because someone told the boss they need one and those that actually work positively for the business. The professional term for it is “lead optimization for lawyers” and it’s shorthand … [Read more...]
How A Law Firm Podcast Offers Opportunity At Low Cost
In the busy world of an attorney, the notion of starting a podcast can seem like a more unnecessary “to-do” item on an already overcrowded checklist. Even if there is a little time, it can seem to pale in value compared to racking up billable hours. But a law firm podcast is a great marketing idea that can be undertaken at a minimal financial cost. The first benefit is the SEO … [Read more...]
What Types of Pages Do Law Firms Need on Their Website?
Whether your law firm is new on the scene or starting over, it's time to examine how you're going to present the firm online. You want to have a good, vibrant site, but you are limited in how much time there is to produce the content. So when you ask your marketing consultant, "What content do I need for my website?" you're hoping for a response that's rooted in the real … [Read more...]
