Reasons why you should update your website to ensure visitors become clients
Creating a website can be difficult, especially for someone who is not familiar with design. Chances are that when you developed the first website for your law firm it was expensive, took a long time to develop and had little or no functionality—especially compared to the websites today.
If you have been practicing law for at least 10 years, and still using your original website, it is probably time to ditch it and create a new one. Moreover, if your website’s content has not been updated in a long time, you should consider adding fresh, new stuff.
Below are 7 examples of reasons why you should update your law firm’s website design.
- Dated design
While there is nothing wrong with an uncluttered website, using a website that features an old design can make your firm feel out of touch.
- Nothing to share
Make sure that your site has some way to share information with the world. Make sure that your website has some access to social shares. Furthermore, make sure that you have interesting content to share on your website.
- No blog
The best way to share information on your site is through a blog. Having a blog on your website is vital. Blogs let you write engaging content and share it with your readers. Blogs also bring leads into your firm.
- Not optimized for mobile
Everyone is connected to their mobile phones and/or tablets. Therefore, ensuring your website is optimized for mobile users is important. If you do not have an updated website, then you will not be prepared to serve a growing majority of visitors to your firm’s site.
- Content is all about you
Make sure your content is about your clients. If all of the information on your site is about your firm, it could read like a resume and may turn off your prospective clients. Chances are, your visitors don’t care about you or your firm—they care about what they will gain by hiring you.
- Content isn’t just words
People today don’t simply respond to written words. Photos and videos are also vital components to a successful website. Not only do videos and photos attract clients, but they can also help your website’s ranking; thus, making searches for your firm more productive.
- Navigation
Make sure that visitors can easily navigate around your website. If a potential client cannot find the information they need about your firm, they will leave and look elsewhere.
Failure to make sure your firm’s website works in these ways can lead to your law firm to lose out on potential clients. Moreover, you need to periodically assess your site especially if you’re paying to have it maintained. There is no point to spend a lot of money on a website design if it is not attracting clients.
In order to find out how to improve your law firm website’s design, or any other aspects of marketing your practice online, continue browsing https://www.seolegal.com/ or contact us to discuss your firm today.
