For the most part, lawyers aren’t hurting for new clients—there are always people trying to sue for one reason or another. However, law firms should really have a legal marketing strategy in place so that they never have to worry about being able to find new clients later and ensure that they receive high value cases.
Here are some tips for improving your law firm’s marketing strategy:
1. You Have to Spend Money to Make Money
Two and a half percent of your firm’s gross revenue should be earmarked for marketing purposes. This money should not come out of the budget for hiring people to perform marketing tasks. Many marketers feel that if you’re not willing to put forth this 2.5 percent into marketing your firm that you’re not serious about it.
2. Incorporate Video
Video can prove extremely useful when it comes to marketing your law firm. Many people would rather watch a video that explains to them some piece of information they desire than read about it. In fact, most people expect to have some sort of explanatory or informative video on the webpages they visit. Given that we live in a multimedia society, it makes sense that video (and pictures) can make or break your marketing scheme.
3. Cultivate Referrals
Aside from high search rankings, the next best method of gathering new clients is through referral. In order to gather successful referrals, you need to tell your contacts what kind of clients you’re looking to attract. If you handle primarily DUI cases, inquires about divorce lawyers are not going to gain you new clientele.
4. Be Active
Joining a trade association can essentially plop you in a room full of potential clients who are actively looking to hire. But don’t stop there. Simply being a member of a trade association isn’t always enough to score new clients. Try to join the board of directors through volunteering and participation in the association. This will give the association members an idea of who you are and your level of trustworthiness.
5. Write Down Your Business Plan
If you’re going to work out a business plan, then it is important enough for you to take the time to write it down. Moreover, writing down your business plan will give you a detailed list of people you need to call/meet with, when you’ll be conducting said meeting(s), and your overall expectations.
In conclusion, several beneficial things to keep in mind when planning your marketing strategy is you have to spend money to make money, you should try to include video, seek out referrals, join a trade association and write down your business plan.
For more marketing advice, continue browsing our blog. To learn more about professional legal marketing services, contact SEO Legal today.
