You can spend thousands on fancy marketing techniques to generate more clients for your law firm; however, no one can argue the value of old fashioned word of mouth referrals. Referrals are extremely important to any business and a law firm is no exception.
Below are five tips to help lawyers gain more referrals for their business.
- Let your reputation speak for itself. There are many lawyers out there who do the same type of work that you do. Always do your job to the best of your ability by going the extra mile, doing what you say you are going to do and being completely honest in your work ethic.
- Ask. Some people don’t like to ask for referrals; however, you often don’t get what you don’t ask for. Ask your clients, colleagues, friends and family to refer potential clients to you.
- Give referrals. When you find professionals who you believe are a step above others, refer people to them. Make certain the person knows you sent the referral. They may return the favor.
- Build your professional network. Join business groups and associations that will help you meet a variety of people. You may be surprised who you meet; they could refer your next big client!
- Develop a personality and style that people are attracted to. Being kind, friendly and personable may not come as easy to some as others. However, these are traits that attract customers to want your business.
For more information about the importance of referrals, read “Legal Referrals and the Millennial Generation.”
Contact us today to learn how SEO Legal can help you generate a variety of clients through creative marketing techniques.
