One of the easiest (and best) ways to increase the amount of traffic flowing into your website and enhance your law firm’s reputation is through blogging. Some people mistake blogging as platform that basically functions as a digital diary. However, a blog for a company or law firm must be so much more than that if it is to do what it’s supposed to.
The fact is, if you blog successfully then you can give your firm a better bottom line.
So what is successful blogging? Find out what we mean below.
1. Have a clear strategy.
Not every blog on the internet is successful. This is largely because they failed to form a clear strategy before beginning. For this reason, you should make sure that blogging is not your law firm’s only marketing strategy.
Treat your blog as a way to connect with your community, connect with clients, highlight your firm’s talents and prove you’re an expert in your field. Clear strategies include:
- Engaging your target audience.
- Using social media sites to promote your blog activity.
- Having an SEO strategy to drive up your firm’s traffic.
2. Content will always be king.
Companies who have blogs tend to generate more leads than business who don’t. The same rule applies for law firms. Given this knowledge, you need to understand that when it comes to internet marketing, we have a saying that content is king. If you’re going to post content then you need to ensure that you also frequently update your site. Google tends to reward those who post fresh content regularly with higher search rankings.
According to a Hubspot report, the frequency at which you upload your blogs has a direct correlation to the leads you’re able to generate. In general, if a company is able to upload more than 400 blogs overall, they are likely to generate roughly three times more leads than a law firm that only uploads 100 posts.
3. Remember, conversion is important!
Simply getting people to your law firm’s website isn’t enough. You also have to be able to keep them there! Don’t spend thousands of dollars getting people to your website only to have photographs placed awkwardly and off-putting headlines and fonts that distract your viewers. These may seem like small things, but they can matter more than you realize.
And there you have it. Blogging with a clear strategy in place has been shown to help boost rankings and improve conversion rates for all companies, law firms included. If you don’t have a blog already, there’s no better time to start than right now. With easy-to-use blogging platforms like WordPress, you have no excuse!
Too busy to blog? From copywriting to link building to website design, the internet marketing specialists at SEOLegal can do it all. Get started now, or contact us to find out more about our SEO services, pricing and availability.
