You may be a shark in the courtroom, but how skilled at you at marketing? Many lawyers struggle with promoting their brand properly, especially in the highly-technical and evolving world of online marketing.
If you’re in the law field and are looking for a way to market your firm or just to increase your firm’s online presence, as well as your traffic, look no further than SEO. Here are 5 ways you can accomplish it.
1. Researching Keywords & Creating Great Content
If you’re going to promote your law firm, first and foremost you should do it by providing strong, worthwhile content for your viewers to read. Some types of informative content for a legal office can include:
- Analysis of legal cases and/or proceedings
- White papers
- Studies of your cases
- FAQs about your practice
The most important aspect is making sure that the information you work hard to provide relates directly to your legal practices, as the point for legal SEO is to disperse knowledge that is industry-specific. Including this kind of information on your site will help to increase your firm’s presence online, search engine traffic and usually page rank.
2. Optimization
Optimize, optimize, optimize. This goes for both your firm’s website and the content you put on it. Simply creating great content is not enough if it doesn’t properly work with on-page site optimization. This is because search engines rely on pages to be set up a certain way to make it easier for them to index the information found there and convey that to web searchers.
There are 5 elements you cannot overlook when optimizing your site:
- Page Title
- Headline
- Body Text
- URL
- Images
3. Including Back Links
The links located on your website indicate the health of your firm’s website. Moreover, the algorithms that run online searches focus on finding the best results for users. So if you create stellar content for your website, chances are you’ll be able to gain quality links without putting forth too much effort.
4. Incorporate Social Media
What’s the point in putting tons of effort into great content if nobody reads it?! For this reason, it is important to promote what your firm is writing by utilizing social media – a budget-friendly way to promote your content. In addition, social media can factor heavily into search engine algorithms.
5. Analysis
Finally, it’s vital that you pay attention to what you’re posting online. This means making use of various analytical tools that will show you how your site fits into the online world. One such tool is Google Analytics, which will provide you with more information than you will probably ever use.
