A lot of attorneys are uncomfortable asking for online reviews of their legal services and that’s understandable. A lawyer might be concerned that constantly—or even occasionally—plugging for reviews would like unprofessional. Those whose practices focus on areas like bankruptcy law or family law have clients that are understandably nervous about admitting publicly they’re even … [Read more...]
Law Firms Should Follow These Tips to Improve Website Conversion
The fear of every small business owner is that they’ll put all time and money into their website and they’ll see it produce nothing. Oh sure, maybe you’ll get some nice traffic numbers—the “vanity metrics.” But when it comes to the bottom line of getting more clients and moving the needle for the business, the website comes empty. The need to improve website conversion can … [Read more...]
How To Strengthen Your Law Firm’s Digital Marketing Funnel
Your law firm’s website has Google Analytics set up and humming efficiently and you’re fascinated by the treasure trove of information you can glean about how people interact with the site. You see the content that interests people and that’s gratifying. But you seem something else that’s disturbing—the same people that love your content drop off the website from there, never … [Read more...]
8 Tips For Effective Law Firm Email Marketing
Your law firm’s website is starting to have a positive impact on your bottom line. You’re seeing the “Contact Us” form filled out, phone calls have increased and it’s clear that this investment is bearing fruit. Now you’re wondering how to take the next step. You’ve secured e-mail addresses for people who at least had a fleeting interest in your services. How do you keep in … [Read more...]
How Lead Conversion Optimization For Lawyers Works
You’ve got your website running and you know that it’s getting some visitors. But is it having any real impact? In today’s digital environment, there are 2 kinds of websites—those that are there because someone told the boss they need one and those that actually work positively for the business. The professional term for it is “lead optimization for lawyers” and it’s shorthand … [Read more...]
