Google Ads is one of the hot places to be right now for marketers. All you have to do is run a search and see how many ads pop up before you get to the organic search results. There's a good reason for that and this space can be valuable. But Google Ads for lawyers can also be costly. That’s why it’s important to not only be efficient with your ad spend, but to keep focused on … [Read more...]
Today’s Digital Marketing Can Stop Tomorrow’s Law Firm Layoffs
Law firm layoffs swept the industry during the Great Recession of 2008. Upwards of 10 thousand lawyers lost their jobs. No one knows for sure what the post-COVID-19 lockdown landscape will look like. There are hopes for a V-shaped recovery—a simple bounceback as economies re-open. But whether you are optimistic or pessimistic about the immediate prospects for the U.S. and … [Read more...]
3 Tips for Managing Law Firm Coronavirus Marketing
Promoting any kind of business is tricky during hard times and the COVID-19 lockdown in the United States and abroad is no different. But the problem is perhaps even more acute for lawyers. The topics they need to talk about are sensitive and it’s an emotional time for a lot of families and business owners. Here are some tips for how to effectively handle law firm coronavirus … [Read more...]
Digital Marketing Strategy: COVID-19 is a Time to Double Down
Digital marketing strategy is always a challenge and marketing managers have to fight for the resources needed to have a sound digital campaign. The rise of the coronavirus has certainly made their internal challenges a little tougher. Revenues are down. Budgets are being cut accordingly. All people—in both business and their personal lives—are having a gut-level, fear-based … [Read more...]
Strategic Planning for Law Firms During the Quarantine
The coronavirus and the subsequent quarantine have turned economic life upside down, both in the U.S. and around the world. Law firms have not been exempt from the upending. The legal system is on an effective holiday. Courthouses are closed. Most people that are able to work remotely are doing so. Smart leadership right now is asking how to handle strategic planning for law … [Read more...]
