The COVID-19 pandemic brought the global economy to a grinding halt. Are law firms recession-proof? While no industry can find complete immunity from periods of economic hardship, some are better positioned than others to ride out the storm. Here are a few tips for law firms to follow to maximize their chances of survival. Tip #1: Identify what type of recession it … [Read more...]
Use Technology to Enhance Lawyer-Client Communication
Lawyer-client communication is an essential part to any law firm’s long-term survival and prosperity. No matter how talented you and your team are at the practice of law, your ability to communicate will define your success. Studies have shown that over four-fifths of clients have ended their relationship with a law firm over poor communication. Keep in mind, this figure is … [Read more...]
The COVID-19 Impact on Law Firms & What It Means Going Forward
The coronavirus has had a debilitating effect on most sectors of the economy, both in the United States and around the world. Those same sectors are now looking for a way to get to the so-called “new normal” and to thrive in it. The legal industry is certainly among this group and there were some positive trends in a recent study examining the COVID-19 impact on law firms. The … [Read more...]
Competitor Analysis Benefits for Law Firms & How to Get Them
You know better than anyone just how competitive the legal field is. It’s hard to get clients and build a loyal base; once you’re there, it’s a fight to keep that base and grow it. A key part of any marketing strategy is to understand who you’re battling against. There are a number of competitor analysis benefits that your firm can’t afford to overlook. It might be tempting to … [Read more...]
3 Key Takeaways from A Personal Injury Law Marketing Study
If you run a law firm—or any other kind of small business for that matter—you’ve surely heard plenty of SEO pitches from a wide range of consultants. Everyone, it seems, has a different theory. As a business owner, you need hard facts on which to base your marketing spending. Those in the specific area of personal injury law marketing are in luck because a terrific, … [Read more...]
