Quality backlinks must be a vital part of any law firm’s SEO strategy. A backlink—where a URL to your site is placed on another site—is a powerful signal to search algorithms that indicate your site is trustworthy and an authority source in its niche. The artificial intelligence of search engines has advanced significantly over the past decade and perhaps no area indicates … [Read more...]
Legal Marketing Budget Issues: What to Spend & How to Spend It
Deciding how much to spend on marketing and outreach is a tough decision. In difficult economic times, getting a law firm to loosen the purse strings might be a challenge. There are a number of factors that go into determining the most appropriate legal marketing budget. For example, a firm located in a major metro area will have to outspend a large number of competitors. … [Read more...]
How to Use Groups to Find Prospects on Facebook
Facebook has revolutionized marketing, with its ability to break people down into niche groups based on virtually every distinction you can imagine. The challenge comes in using that wealth of demographic information in a way that’s cost efficient. The standard Facebook ad campaign is a good start and certainly one to be recommended. But there are other ways that lawyers can … [Read more...]
Facebook Marketing for Lawyers: 5 Ways to Make It Work
Has your firm been skeptical of the notion that Facebook marketing for lawyers really works? The skepticism, while understandable, is unwarranted; your law firm can reap long-term benefits from doing Facebook advertising in the right way. Get started by following these 5 tips. Tip #1: Start with great content This advice really applies to just about everything in digital … [Read more...]
3 Important Tips on Law Firm Marketing Compliance
Marketing ethics are vital in any industry, but the legal field has particularly high standards they expect attorneys to meet when presenting themselves to the public. Here are 3 important tips on law firm marketing compliance: Tip #1: Avoid guaranteeing case success It’s imperative that marketers go beyond the literal meaning of this principle. To follow it according to the … [Read more...]
