You may be a shark in the courtroom, but how skilled at you at marketing? Many lawyers struggle with promoting their brand properly, especially in the highly-technical and evolving world of online marketing. If you’re in the law field and are looking for a way to market your firm or just to increase your firm’s online presence, as well as your traffic, look no further than … [Read more...]
The 3 Most Common Myths About Marketing a Law Firm
There are many misconceptions when it comes to attorneys—especially when it comes to the ethics and methods surrounding law firm marketing. Most law firms sincerely need and desire to offer their best services to their potential clientele. Nevertheless, this leads to the question of how law firms can then distinguish themselves from the less than ethical counterparts. When … [Read more...]
Your Firm’s Website Design Could Cost You More Than Time and Money
Reasons why you should update your website to ensure visitors become clients Creating a website can be difficult, especially for someone who is not familiar with design. Chances are that when you developed the first website for your law firm it was expensive, took a long time to develop and had little or no functionality—especially compared to the websites today. If you … [Read more...]
10 Tips for Marketing Your Legal Office
Legal marketing can be expensive to buy. Luckily, you don’t need to spend a dime. There are numerous techniques you can do yourself to help market your legal office. Below you will find 10 tips – click here for more. 1. Get out there! Make contact with between 3 to 5 potential referral sources each week. This doesn’t mean when you have time, EVERY week. You can do something … [Read more...]
5 Ways to Avoid Social Media Ethical Lapses
Social media networking sites like LinkedIn, Facebook, Twitter, or Google+ have opened up the scope of marketing in the digital world. While this may be a great tool, it can come at a high price if not used correctly. Moreover, you should take the time to consider how ethics rules play into your online communications—especially in the legal world. 1. Be aware: social media … [Read more...]
