One of the easiest (and best) ways to increase the amount of traffic flowing into your website and enhance your law firm’s reputation is through blogging. Some people mistake blogging as platform that basically functions as a digital diary. However, a blog for a company or law firm must be so much more than that if it is to do what it’s supposed to. The fact is, if you blog … [Read more...]
4 Easy to Overlook Marketing FAILs your Law Firm Can Make
Mistakes can be easy to make when you are dealing with a full caseload and you’re trying to move information to your law firm’s website quickly. These errors are also typically easy to notice—after the fact… Silly mistakes can damage the credibility of your law firm and turn away potential clients before they even step through the door of your office. Avoid these four legal … [Read more...]
The Importance of Strengthening Your Law Firm’s Keyword Strategy
Once you decide to take the next step and begin thinking of SEO as an integral part of your marketing strategy of your law firm, it’s important to consider what keywords that you want (or need) to highlight. Chances are you already know which keywords you should use without putting forth much effort. However, many firms put too much focus on rankings and ignore the value of … [Read more...]
3 Simple Steps to Increase Law Firm Traffic through SEO
Marketing is important for all service industries. You might be the best lawyer in your state, but if nobody knows you’re practicing then you’ll never get any clients. Word-of-mouth can only go so far though, which is why most lawyers gain new clients nowadays via the internet. How do lawyers attract their clientele on the internet? They turn to SEO techniques to boost their … [Read more...]
Why it’s Vital for Attorneys to Know About SEO
The main goal of Google (or any other search engine for that matter) is to deliver internet browsers to quality information that best matches their queries. This means that Google has no incentive to place one mediocre site (i.e. lacking any usable information) over a high-quality one. There are many ways you can optimize your law firm website to become an authority source. … [Read more...]
