In the day and age of the internet and social media, direct mail marketing still has its place at law firms. However, a lot of time and money can be wasted if a law firm makes certain marketing mistakes. Consider these tips for direct mail marketing: Don’t forget your clients. Some law offices are so focused on gaining new business that they forget their true “bread and … [Read more...]
5 Effective Law Firm Marketing Techniques
Are you frustrated with your law firm’s marketing techniques and believe you’re wasting money and spinning your wheels? Read these five tips to help boost the marketing of your firm and gain more clients for your business: Use video on your website. YouTube is now the fourth most popular website and has even begun sponsoring presidential debates. It’s important to recognize … [Read more...]
4 Reasons Why Law Firm Marketing Plans Fail
Is the marketing plan that your law firm designed for your business actually being put to use, or is it collecting dust on the shelves? Has it been communicated to all the staff or was it just a formality? There are many reasons why marketing plans fail to help grow law firms. Below are some of the most common reasons... No clear purpose. What goals have you set forth … [Read more...]
New Legal Survey Reveals How Clients Define Value
The term “value” can encompass a variety of different meanings. Today’s legal clients demand more value from their law firm, but what may be considered valuable to one individual isn’t necessarily important to another. Altman Weil, a highly respected legal consulting organization, has been conducting an annual survey since 2000, with the most recent survey being the 2015 … [Read more...]
Legal Marketing Tips for 2016
Every law firm must seek new ways to outwit, outmaneuver and outlast competition. Effective marketing is one of the biggest challenges legal practices face these days and it must be done properly and in a timely manner. Are you hoping for a fresh start for your law firm in 2016? As 2015 comes to a close, evaluate how your firm has done over this past year and find ways … [Read more...]
