When you’re planning a marketing campaign for your law firm, it is beneficial to use online metrics for tracking results. Metrics tracking helps analyze whether the measures you have in place are having the desired effect on your firm or if you need to go in another direction. Below are 3 beneficial metrics that your law firm should use to track your online marketing … [Read more...]
2 Simple SEO Strategies Every Law Firm Should Be Doing Right Now
It’s safe to say that there are a hella lot of lawyers in the United States. Personal injury, criminal defense, bankruptcy, divorce – you name it. In order to ensure that your law firm is able to attract fresh clientele, it is a constant struggle to make your practice visible above all the competition. Traditionally, this has been accomplished through billboards, printed … [Read more...]
How Well Do You Listen to Your Clients?
What do your clients truly want from you? If you haven’t asked yourself this question, you should. In an American Bar Association study conducted several years ago, it was revealed that 95% of satisfied customers (ones who would refer you and use you again) said their lawyer listened to them and understood what they were saying. Among dissatisfied clients, only 42% said they … [Read more...]
Making the Most of Your Legal Conference Attendance
Attending the latest legal conference may not sound like the most exciting venture, but it can bring with it many benefits to you and your law firm. There are a variety of tips to consider before heading to your conference so that you can make the most of your time and feel as if you’ve been successful in making new contacts. Research who will attend. Find out colleagues … [Read more...]
5 Tips to Attracting More Referrals
You can spend thousands on fancy marketing techniques to generate more clients for your law firm; however, no one can argue the value of old fashioned word of mouth referrals. Referrals are extremely important to any business and a law firm is no exception. Below are five tips to help lawyers gain more referrals for their business. Let your reputation speak for itself. … [Read more...]
