When you need to find an attorney, you want to be able to find the best attorney as quickly as possible. Luckily, you live in the Internet Age, and online attorney directories are making this process easier. Unluckily, there are still numerous directories to wade through to find the attorney that’s right for you... Most large corporations and various bar associations … [Read more...]
What KPIs Should Your Law Firm’s Marketing Campaign Track?
Keywords are still vital to a successful marketing campaign. What you do with your law firm’s optimal keywords can determine the traffic and overall success of your law firm. Below are the three most important key performance indicators (KPIs) for a successful marketing campaign. Legal KPI #1: Leads The most important aspect of a marketing campaign is the leads your law … [Read more...]
Law Firms Develop Relationships Through Content Marketing
When it comes to developing connections with audiences and building strong relationships for your law practice, the go-to method is quickly becoming to use content marketing. Some even suggest that a marketing scheme that does not include outstanding content is a failed effort. In the course of designing your marketing plan, make sure to include a content marketing … [Read more...]
3 Marketing Tips to Help Your Law Firm Smoke the Competition
Law firm marketing can be tough, especially since there are more than 1.3 million attorneys in the United States according to the American Bar Association. To ensure your law firm converts website visitors into paying clients, first your firm needs to stand out from the crowd. Here are three ways your firm can achieve this feat: Tip #1: Hire a Good SEO Agency Although it … [Read more...]
Video Marketing Best Practices for Law Firms
Video marketing has become one of the most frequently used trends in marketing. This is due in large part to the increase of videos being shared across social media as well as recent advances in bandwidth. The trend has allowed law firms to begin implementing more video marketing. So if you’re on the fence about its usefulness, here are 10 reasons to reconsider. Law … [Read more...]
