In the 1980s, the adoption of simple checklists led to the reduction of aviation accidents. If a checklist can make something as important as flying safer, imagine what it can do for your law firm! By creating a checklist, there will be less of an opportunity for mistakes within web content. Before publishing content, double check it against this six-point checklist: 1. … [Read more...]
The Importance of Collaboration Between Public Relations (PR) and Search Engine Optimization (SEO) in Attorney Marketing
Nothing lives in a vacuum, so it’s important that you ensure the various departments or teams working for your law firm mesh well together. This particularly applies to legal SEO and PR professionals. Check out four ways that public relations and SEO overlap for law firms. Education Often, those in the PR profession aren’t taught the impact online media has SEO and keyword … [Read more...]
5 SEO Tips Your Law Firm Should Be Utilizing Right Now
Want to improve your law firm’s search engine optimization (SEO) practices in 2018? Consider implementing these five SEO methods. 1. Perfect On-page SEO Expect on-page SEO to continue to be a vital piece of Google’s algorithm for the near future because of the user experience (UX) it provides. Moreover, on-page SEO provides your users with context and organization for your … [Read more...]
3 Tips & Tricks to Boost Your Law Firm’s Organic Search Traffic
Analyzing your law firm’s content marketing strategy is one of the best ways to drive up your website’s organic search traffic. While you might not see results overnight, here are three effective techniques your law firm can use to start boosting your organic traffic today. 1. Write for Your Audience Your first step when developing a content strategy should be to perform an … [Read more...]
What Happens to Your Law Firm’s Good Ranking If You Make Changes
Rebranding needs to happen from time to time. For example, when an attorney forms a new partnership or they decide to change practice area focus, some website changes may need to happen. While rebranding sounds like you’ll lose all the hard work and success you’ve achieved throughout the years, this doesn’t have to be the case. Below are some scenarios. What if you want … [Read more...]
