Analyzing your law firm’s content marketing strategy is one of the best ways to drive up your website’s organic search traffic. While you might not see results overnight, here are three effective techniques your law firm can use to start boosting your organic traffic today.
1. Write for Your Audience
Your first step when developing a content strategy should be to perform an extensive keyword study that shows what your potential clients are actually searching for online. This will allow you to make sure you’re creating content that readers will actually want to read.
Aside from performing a keyword study, you can also use the demographics gleaned from Google Analytics to further target your audience.
2. Optimize Your Landing Pages
You often think of your home page as your first introduction to a potential client. However, it’s often a product landing page — or in the case of a law firm, a practice area page — that may be seen first. Landing pages are great places to funnel online traffic so that visitors can learn about specific services you offer.
Landing pages can be created by utilizing the keyword research you completed in step one to create individual pages that filter in targeted segments of your audience. If you’ve previously created landing pages, make sure they’re properly optimized to make the most of them, ensuring they have the best chance of ranking high on Google’s results.
3. Produce Better Headlines
Google searchers are more likely to click on your content if the headline you provide is tantalizing or irresistible. This doesn’t mean you should use click-bait style headlines that are inaccurate or salacious merely to attract visits, but your headlines should be better than average. Not only will this entice your initial readers, but it will also increase the likelihood that your readers stay, engage, and share.
For more techniques on how to boost your law firm website organic search rankings, contact SEOLegal to see how we can help.
