When you’re planning a marketing campaign for your law firm, it is beneficial to use online metrics for tracking results. Metrics tracking helps analyze whether the measures you have in place are having the desired effect on your firm or if you need to go in another direction.
Below are 3 beneficial metrics that your law firm should use to track your online marketing efforts:
1. Length of visitor stay
Visitor Engagement measures the length of time visitors spend browsing a given webpage. This metric will also tell you the level of satisfaction your viewers have with the content on your website. Visitor Engagement measurements also include:
- Bounce rate (the percentage of visitors who visit one page and leave your site)
- Number of shares onto social media
- Average Number of Pages visited during stay
2. Old fashioned phone calls
Using the phone is still an important part of law firm marketing because many encourage potential clients to call their office in their call-to-action (CTA) messages. Luckily, services for tracking phone calls originating from your website are inexpensive and accurate.
3. Source traffic
Google Analytics is also a good option to incorporate into your metrics system. All you need is a Google account. This service will help you determine the sources you receive traffic from, where the traffic is originating from, and which avenues are the most helpful.
