Legal marketing can be expensive to buy. Luckily, you don’t need to spend a dime. There are numerous techniques you can do yourself to help market your legal office. Below you will find 10 tips – click here for more.
- 1. Get out there! Make contact with between 3 to 5 potential referral sources each week. This doesn’t mean when you have time, EVERY week. You can do something as simple as meet for coffee or drinks—just make contact.
- 2. Attention bloggers: you should write posts that contain info that is useful to your business’ targets. These types of posts typically don’t include descriptions about your firm.
- 3. Clarify your target market: know who they are and who the decision makers are.
- 4. When meeting with clients, give some attention to their immediate needs—even if they have nothing to do with your practice. Maybe they’re new to the area and need a good pediatrician. If you’re able to connect them, chances are the potential client will remember you when they need your services.
- 5. Use marketing strategies that you enjoy. Writers can develop e-newsletters and volunteering (that complements your practice) is great for a people-person.
- 6. Don’t pretend to be someone you aren’t. Being yourself is always the best way to present to a potential client.
- 7. Just because you have business cards doesn’t mean you need to hand one to every person you meet at a reception—especially if it feels forced. Try getting cards from others and then email them later. This may help them remember you better.
- 8. For Twitter users: according to Mashable, tweets posted between 1 and 3 p.m. EST get the highest click rate. Services like HootSuite will let you schedule tweets to post between these times. However, take care not to have meetings or other work during those times. Clients may think you are tweeting rather than defending a client.
- 9. Make Google Analytics your website’s best friend. Google Analytics will provide you with details about the search words that got people to your site and even how long they stayed there. This can let you determine the most popular (and best) search terms that relate to your practice and put them to use for your site.
- 10. Always end a conversation when you finish a statement. Failing to do so (i.e. ending a conversation after someone else speaks) may leave him or her feeling that you’ve cut them off—and that’s not how you want to be remembered.
In order to find out how your law firm can take advantage of other marketing strategies or any other aspect of your practice, please contact us. For further information about other news pertaining to legal issues, please continue to browse our website at https://www.seolegal.com.
