It’s not too late to make a New Year’s Resolution for your law firm, like improving your marketing techniques.
Experts suggest that several marketing trends will continue to be popular for law firms in 2019. Let’s take a look at four of them.
Visual
You may have heard the phrase, “we eat with our eyes first.” If something doesn’t look good, we often don’t want to partake in it.
Well, the same goes with websites we visit on the internet. For 2019, expect marketing strategies to continue to focus on visual mediums, like YouTube.
Video is a great medium to market because it’s capable of physically showing your firm’s values and brand. That said, attorneys should avoid falling into the cliché ad where they sit in their office surrounded by legal texts—branch out! Try incorporating more entertaining methods, like webcasts and social media livestreams.
Data
In generations past, marketers didn’t have the tools available to ensure that their marketing strategies were successful. More specifically, it was hard to pinpoint which strategies were successful and which were just costing money.
Today, marketers have a plethora of tools at their disposal to track and analyze their marketing campaigns. If you aren’t using the data from your marketing strategies, then those strategies aren’t working as well as they could be.
Local
Searching has evolved in recent years. In years past, searches for law firms included zip codes and cities. 2015 ushered in a trend of searches including the qualifier “near me.” Now these location phrases have fallen away because our technology has become hyperlocal.
Our devices track our location so well that it’s no longer required to specify a location when searching. This means that it’s important that law firms keep their information up-to-date, including location keywords.
Mobile
If you haven’t already made your law firm’s website mobile-friendly, now is the time, especially considering that upward of 63 percent of searches are now taking place on tablets and cell phones.
To get the ball rolling, consider using Google’s mobile-friendly test. This tool will show you where your site is working insufficiently and will provide you with a framework to get a higher rank on your search results.
As your law firm embraces marketing trends in 2019, be sure to also to avoid these four marketing mistakes.
