When you consider the objectives of your law firm for the next few months, do any of the following items ring a bell?
- Making your brand stronger
- Ensuring your firm has staying power
- Increasing turnover
- Becoming more efficient
If you said no, then you’re likely missing important opportunities – and your competitors might not be so lackadaisical.
The legal sector is currently going through a time of increased change in which law firms need to become increasingly more visible and appealing to potential clients. Highlighting your firm’s individuality and how you’re better than your competitors is essential.
So without further ado, here are three SEO especially effective tips to make your law firm’s website that much better:
1. Content, content, content.
Pretty self-explanatory. After all, content is still king.
2. Pay attention to mobile
Mobile-first has become a vital component for websites and those in the legal sector are no different.
In fact, as of 2017, Google is penalizing pages that fail to put mobile first. All of this is due to the increasing number of people searching for legal services (and everything, really) via a mobile device.
3. Email Marketing
While it’s often overlooked, email marketing is a great resource for law firms. Email marketing can be especially beneficial for your current clients and it helps to create a stronger relationship.