Keywords are still vital to a successful marketing campaign. What you do with your law firm’s optimal keywords can determine the traffic and overall success of your law firm.
Below are the three most important key performance indicators (KPIs) for a successful marketing campaign.
Legal KPI #1: Leads
The most important aspect of a marketing campaign is the leads your law firm can generate. In fact, they’re really the whole reason to construct an internet marketing campaign in the first place – to turn your firm’s website into a “lean, mean lead generation machine.”
The problem, however, is that it’s such an obvious step that it can often be overlooked.
Legal KPI #2: Search Traffic Growth
The whole point of SEO is to generate search traffic. Like lead generation, this should be an obvious step; however, once again, it can be overlooked. Your law firm’s level of success can be directly measured through your search traffic.
What influences traffic? There are many variables including:
- Landing page content
- Site longevity
- Coding
- Content quality
- Backlinks
- Internal linking
- Usability
- Speed
Legal KPI #3: Conversion Rate
Like our two previous KPIs, conversion rate optimization is often overlooked in the course of digital marketing. In order to perform CRO successfully, the following aspects need to be accommodated:
- Include a call to action
- Being user-friendly with easy navigation
- Being mobile-friendly. Make sure your site looks just as good on tablets and smartphones
- Includes relevant keywords
- Informative
