The term “value” can encompass a variety of different meanings. Today’s legal clients demand more value from their law firm, but what may be considered valuable to one individual isn’t necessarily important to another.
Altman Weil, a highly respected legal consulting organization, has been conducting an annual survey since 2000, with the most recent survey being the 2015 Chief Legal Officer Survey. Two hundred and fifty eight responses were received in this year’s survey.
In this survey, an interesting question was raised: “Rate the value to your law department of the following things law firms can do to better understand your organization.” The top three responses were as follows:
- Conversations with you about pricing / budgets.
- Conversations with you about matter management efficiency.
- Conversations with you about project staffing.
The bottom three that were not as valuable were as follows:
- Law firm participation in industry groups and events.
- Formal survey program to get your feedback.
- Visits from Law Firm Management.
LegalBiz states that most legal marketing departments continue to focus on the wrong things. They say the bottom three responses are the ways of “old marketing” and the top three responses are trend of “new marketing.” In their opinion, most marketing departments need to focus on more legal project management (LPM).
As a lawyer, you must listen to the demands of your clients and understand what is valuable to them. As legal marketers, SEO Legal can guide you to the latest top marketing strategies. We are the experts you need to maintain a top Google ranking for your firm. Contact us today to learn how your firm can benefit from targeted website marketing when you work with us.
