Mistakes can be easy to make when you are dealing with a full caseload and you’re trying to move information to your law firm’s website quickly. These errors are also typically easy to notice—after the fact…
Silly mistakes can damage the credibility of your law firm and turn away potential clients before they even step through the door of your office. Avoid these four legal marketing FAILs if you can help it:
1. Forgetting to include a link where one is needed
If you’re sending out an email blast to your clients or an email to your community trying to increase exposure and you reference a video or source another site, make sure to include the link in question. This is an easy mistake to make, especially when you think of how often you’ve sent an email and forgotten to attach something. However, just like in the courtroom, you need to back up your statements with high quality sources, and linking is the way to do that on your website or marketing campaigns.
2. Posting (or sending) information that is inaccurate or outdated
In the course running a law firm, chances are you’ll add or remove areas of practice, as well as edit information regarding the attorneys working in the firm. As these changes occur, you’ll need to update your website to ensure that your viewers are seeing the most up-to-date information. There’s nothing worse than calling into a business expecting service in an area and not being able to receive it.
3. Posting your rates
It should come as no surprise that it takes a lot of money to run even a moderately successful law firm. For this reason, you’ll want to make sure you are charging clients a reasonable amount. That said, if you advertise your prices on your website, you’ll be stuck charging these rates for the future and this could potentially break your business. Furthermore, some difficult or prolonged court cases can make the price of representing a client cost more, so your pricing should remain flexible.
For example, you may take on a client with a seemingly simple case, however the suit ends up requiring more time and effort than you originally quoted the client. Having a set price costs you more money and makes you unavailable for other clients.
4. Failing to incorporate video
We live in a visual society, therefore, being able to show your attorneys in action can go a long way to persuading potential clients to choose your law firm over another. We recommend spending a little extra money to hire a professional video service, because the only thing worse than having no videos at all on your website is having an amateur video that makes your attorneys look foolish.
Continue reading about other law firm marketing mistakes.
Afraid of making a mistake? Then leave your website marketing in the hands of a professional legal service like SEOLegal. Our online marketing services are specifically geared to meeting the particular needs of the legal field. Contact us today to find out how your firm can benefit from targeted SEO services, or browse our blog to learn more.
