All businesses – great and small, online and brick-and-mortar – need a flow of visitors (customers and/or clients) to pay the bills and keep the lights on. While the Internet has revolutionized the way retail businesses are run, there’s no way that businesses like law offices will completely change as they function better as a face-to-face entity.
Lawyers and law firm staff, however, should know that it’s important to utilize proper SEO tactics – just like their online counterparts.
In addition to the three tips we laid out in our previous blog post on this topic, you can start applying three SEO tricks right now to help your firm thrive:
1. Become mobile-friendly.
Given that smartphones and mobile devices connect people, it should come as no surprise that legal clients want more access to mobile-friendly sites, which means that the days where a desktop website alone are over.
Start by making sure your firm’s website is responsive.
2. Make Online Reviews Work for You
Pay attention to your online reviews. Online reviews are golden for giving your business a direction for improvement.
Popular review sites like Yelp, for example, have over 127 million reviews divided amongst mobile, desktop and mobile app users.
With so many users and reviews, it would be irresponsible for law firms to ignore these sites. Of all the review sites online, your law firm needs to ensure it’s on the following sites:
Over half of all consumers (68%) say that they trust the positive reviews found on these sites. Furthermore, having no reviews can be just as bad as having negative reviews because no reviews still portrays a sense of distrust about your firm.
3. Make Your Landing Pages Local
In order to ensure your law firm ranks locally and attracts local clients, your landing pages need to reflect this localization.
Any business can launch a generic page. However, if you want to stand out, you need the leverage that only ranking above your local competition can bring.
