Your homepage says a lot about your firm. Not only does its initial appearance provide a glimpse at how you carry your firm, but it also provides information about what is most important to your firm (i.e. areas of practice and how clients can contact you).
The importance of your homepage also lies in the fact that potential clients searching the internet will be redirected to this link from whichever search engine they locate you from. This means that it is vital to decide which elements to include on your homepage as well as the overall page design.
Below are some considerations to help foster conversion:
Content
There are two schools of thought when it comes to content: “content is kin”’ and “less is more.” While some evidence suggests that longer page content equates better rankings, other research shows that shorter content equals better conversions. Ultimately, it will be your choice as to what works for your site.
Design and user interface
Your homepage should be both useful and appealing to the eye. Users are likely to assume a sloppy or poorly designed homepage equates to sloppy attorneys.
Firm goals and reputation
Giving a brief rundown of any local awards your firm has won or any personal achievements your attorneys have can show potential clients the attractiveness of your firm. Your firm is one of many options for most visitors; find a way to stand out!
Target audience and demographics
Site speed –Pay attention to load times. Visitors who have to wait extend load times are likely to leave the page.
User experience -Strive to ensure your visitors enjoy their visit to your homepage. Make sure information is easily found and utilized.
Failure to achieve these goals can lead your visitors to either leave your site or become confused about your firm’s mission and specialities. Put yourself in your client’s’ shoes, and put their needs first when developing a site.
