Since the online market is so saturated with platforms, it can be risky for businesses to begin using a Web Content Management System (CMS). However, the new Software as a Service (SaaS) marketing solution is working to help law firms be able to execute their digital strategies more efficiently. This new strategy can help law firms avoid both proprietary content management and marketing platforms that have limited flexibility and long, expensive licenses.
Another SaaS solution that can help law firms is the Legal Publish platform. This solution helps to provide professional services that include web and mobile development, design/UX, digital strategy, marketing, enterprise platform solutions; as well as, product strategy. The Legal Publish CMS also includes features and add-ons that other content management systems don’t offer at all or part of their base package; thus, making it more cost effective.
Legal Publish CMS’s add-ons include:
- Custom-built dashboard
This interface provides several useful tools for users including a graphical display of available content types, real-time Activity Stream, integrated analytics and shortcuts to all third-party integrations such as SalesForce, MailChimp, etc.
- Proposal Generator
This add-on was built by Legal Publish personally. Tt allows law firms to leverage the content from their website; as well as, outside sources and blend them to create customized, brand-compliant proposals and marketing materials
- Advanced page customization
Advanced page customization gives users full control over the layout of their webpages. In addition, it allows them control over how content is displayed on the page. Furthermore, it also offers users the ability to easily reorganize the website’s content elements by drag-and drop and from a variety of layout templates
- Third-party integrations
Allows integration with numerous third-party apps and services (including CRM, marketing automation, email marketing, HR, just to name a few). These are all available through community modules or through custom-built connectors
- Advanced multilingual capabilities
Legal Publish has also partnered with a top translation technology platform to make it possible for human translations services that can be tied into the firm’s workflow; thus, making translating pages easier
- Marketing add-ons
There is also a suite of marketing add-on services for users including the ability to customize, optimize and market websites hassle-free
Chances are you could use any of the add-ons to transform a SaaS CMS into a custom product for your company. This would give your users both flexibility and extensibility to add new features and functionality to the design of their websites. Furthermore, since your practice’s website can make the difference for whether your firm is successful or not, it is vitally important that you choose the services that will make your website successful.
To ensure your law firm can create strong copy, improve your marketing strategies, have a strong, successful website or any other aspects of your practice please contact us. For further information about other news pertaining to legal marketing, please continue to browse our website at https://www.seolegal.com.
