Are you scratching your head and wondering why your website isn’t working for your law firm? It appears as a great layout to you, so why aren’t you attracting more traffic to your site or gaining new clients? Odd are, you desperately in need of a custom legal website.
Below are five other tips to consider in order to make your website more effective:
- Easy navigation—If your website is fancy and appealing to the eye, but users can’t figure out in a few seconds how to find what they’re looking for, they will move on to a different site. Search boxes are very effective so that potential clients can type in keywords to help them navigate the site.
- Appropriate images—What people see in their first few seconds on your site makes an impact. Your images should be professional, appropriate and convey the impression that you want to leave on others about you and your law firm.
- Excellent content—The colors and images on your website may attract clients initially, but good content is what makes them stay. Create content that isn’t too wordy but rather can be read quickly. Use wording that attracts potential clients and lures them into further reading. Your goal should be to provide relevant information to the public that defines you as an expert.
- Engaging interface—Can the people browsing your site find themselves pictured in the scenarios you present and discuss? Can they understand through reading your content exactly what you practice? Does it make them believe that you could actually help them in their personal situation?
- Social media—Include links on your website to any social media outlets you use. If you are not on LinkedIn, consider joining since it is the world’s fastest growing social networking site. Potential clients can find you there and in turn seek out your website and services.
If you would like assistance in producing a more effective website, contact SEO Legal today. Let us show how to improve your website, Google rankings and overall marketing strategy.
