The website for any business has to serve the role of the salesperson who never sleeps—a constant, digital presence drawing in new prospects and customers. Every business has its own unique goals—or “conversion points”—that a website must fulfill. The website design has to point visitors to achieve those goals. Looking to draw in more clients to your law firm? Here are some … [Read more...]
What Types of Pages Do Law Firms Need on Their Website?
Whether your law firm is new on the scene or starting over, it's time to examine how you're going to present the firm online. You want to have a good, vibrant site, but you are limited in how much time there is to produce the content. So when you ask your marketing consultant, "What content do I need for my website?" you're hoping for a response that's rooted in the real … [Read more...]
The Ten Best Legal WordPress Themes
There are a number of factors a law office has to consider when building a website. While all themes do the basics, each one has different strengths. A number of templates are designed with lawyers specifically in mind. Here are several examples of the best legal WordPress themes. LegalPress The most consistently mentioned theme in the most prominent reviews of legal themes, … [Read more...]
SEO Image Optimization Tips for Your Law Firm
While high quality content is still the main driver of more internet traffic, optimization - specifically image optimization - has become an important ingredient in the rankings recipe as well. Image optimization acts as another way that search engines can find a website using the images uploaded to it. Image Optimization and Law Firms Like most other sites, law firm … [Read more...]
Is Your Law Firm’s Website Turning Away Potential Clients?
A well-designed website can make all the difference when it comes to enticing potential clients to stay on your website and convert into a client. Conversely, a poorly designed website can be detrimental to your law firm. If you’re noticing a decrease in website visitors converting to clients, take a look at your website’s design and how it might be driving away your … [Read more...]
