A recent underpublicized change made by Google deals with how the front page of Google will receive search results for businesses. This change can alter how potential clients find your law firm’s website. Prior to this change, Google would place seven query results on the right hand side of the results page. Now, the search page will feature a three-hit group referred to as … [Read more...]
The Secret to Conversion Rate Optimization for Legal Websites
Conversion rate optimization (CRO) is becoming increasingly important for marketing, specifically in the area where SEO and content marketing. CRO makes it possible to investigate the performance of your legal website as well as entice new clients to contact your firm through the process of onsite optimization. In order to incorporate a successful CRO into your law firm’s … [Read more...]
Using Technology in your Law Firm, Consider SharePoint
How SharePoint is an underutilized legal tool Running a successful law practice not only requires the knowledge and education to practice law, but in today’s society, it also requires using technology and various software suites to help make the job easier. One such software that can be useful is SharePoint. What is SharePoint? SharePoint is an online project management … [Read more...]
