Domain authority (DA) is a point system (from 1 to 100), created by Moz, which helps to determine how a given website is likely to rank during a search engine return. How can you ensure that your law firm has a favorable domain authority and favorable SEO? It’s all in the links… How can you create a favorable domain authority? Here are three tips for achieving good … [Read more...]
How Content Marketing Can Help Your Law Firm
With so many lawyers in one area, you’ve got to make yourself stand out from the crowd! Having a good SEO strategy is just one way that you can accomplish this. Within the realm of SEO, there are various methods you can employ to increase your visibility. One such way is through content marketing. Often, smaller law firms are more open to blogging and content … [Read more...]
5 Ways to Beef up Your Law Firm’s Attorney Bios
There tends to be a big difference between what lawyers put on their online profile and what their potential clients actually want and/or need to know. The problem is that potential clients do not receive the information they need from you to make the decision to hire you as their legal representative. In order to provide your current and potential clients with the … [Read more...]
Creating Optimized Content in 6 Easy Steps
Developing strong, robust content for your law firm’s website is crucial to online marketing – any experienced SEO company will agree. However, sometimes writing well is easier said than done. If you’re working to improve the copy on your firm’s website (which you should be), then consider employing these 6 techniques: Research Putting the time into doing thorough … [Read more...]
Tips to Increase Keyword Saturation Without Destroying Flow of Copy
Keywords and key phrases are the very foundation of SEO. How these words are placed into the copy is incredibly important. Have you noticed when you are trying to get keywords into your companies’ legal website, sometimes it just doesn’t sound right? It may seem forced and scripted. The flow is just not there! Well, if you are feeling this way, your audience will certainly … [Read more...]
