It can be hard to nail down a successful legal content marketing strategy when Google’s algorithm is continually changing or when there are mountains of misinformation floating around online. With all of these factors, it can be easy to overlook the most basic of SEO practices that every attorney website should be utilizing to develop a strong overall marketing … [Read more...]
3 Lame Excuses Why Law Firms Don’t Have a Content Plan (And Why You Should in 2018)
Planning is a sure-fire way for law firms to avoid wasting valuable time, money or other resources. While this concept may be obvious when it comes to preparing a case or defense, it may seem less obvious for something like content marketing for your law firm website. Unfortunately, many attorneys don’t feel they need to plan for their website’s content. Here are three … [Read more...]
Why Fresh Content is an Essential Part of Law Firm Marketing
Take a look at your legal blog (if you have one). When was the last post published? If your answer is anything other than “within the last week,” then you need to hear this message. We understand that marketing takes time, money and effort—three things that hard-working professionals like attorneys don’t like to waste. Writing and publishing high-quality, informative … [Read more...]
What Law Firms Need to Know About Writing Fake Client Reviews
“Fake news” is a term that has been thrown around recently, but what about fake reviews? While it may be tempting to boost your law firm’s online presence (and by extension, your caseload) by creating your own fake reviews and posting them under fictional accounts. Doing this not only violates the guidelines Google holds, but this practice is also against the law. Even … [Read more...]
Too Much of a Good Thing: Can More Legal Content Cause Less Traffic & Leads?
As we know, content is one of the most important aspects of any website (and some would argue that it is actually the most important aspect). If we accept this premise, how do you decide whether your law firm’s website has all the content it needs to be successful, and how do you know when you need to add more content. Since it’s well-known that content is important for … [Read more...]
