Video has become an important aspect of SEO strategy for businesses: law firms are no exception. Cisco discovered by 2019 internet traffic will by 80% driven by video. This means that it’s imperative that law firms begin to incorporate video as a way to engage with their clients. Just including video on your firm’s website is a great first step; however, it’s all for nothing … [Read more...]
How Law Firms Are Embracing the Past to Further Online Marketing
It should come as no surprise that social media use is up worldwide. According to a report from Hootsuite Digital and We Are Social, around 4 billion people are regular internet users. While these figures prove the reach of social media, it doesn’t mean that law firms can’t participate in marketing strategies that don’t involve the digital world. Better yet, it’s possible … [Read more...]
4 Ways Lawyers Can Obtain Backlinks
Backlinks are the biggest factor when it comes to ranking websites. That said, link building is a notoriously challenging way to improve SEO. At the same time, however, improper link building is the quickest way a law firm can get into trouble with Google. If your law firm is looking improve your SEO through gaining back links, consider employing some of the following … [Read more...]
Basic Blogging Tips Your Law Firm Should Know
If you’re looking to expand your law firm’s online presence, then creating a blog to host your firm’s content is an effective way to do this. But before you run to the internet and throw a blog together using a template, you should be aware that in order for your firm’s blog to show up in Google searches or to have any link building potential, you must ensure that: Your … [Read more...]
What Are Your Law Firm’s Content Strategy Objectives?
The end game of a content strategy for a law firm is to plan for two major phases: habit and discovery. These two aspects of the legal field involve how law firms engage with and reach out to their readers. Discovery From a marketing perspective, discovery means something much different than the legal definition. Discovery is the process in which your clients find your law … [Read more...]
