To run a successful business, every dollar counts; therefore, it is important to plan your expenses carefully. This includes the money you’re spending on your marketing campaigns. Luckily, law firms can find low-cost options for their SEO needs.
Here are four ways you can market for your law firm without breaking the bank.
Low-cost PR
You can turn your legal expertise into an easy way to get your name out in the surrounding community and to possibly gain some free backlinks. There is a program called HARO (help a reporter out) that sends you free emails every day with a list of reporters who are looking for sources on various subjects. Even if they don’t link back to you or your law firm, you’re still getting your presence known in the community.
Local news stations and bloggers usually like this kind of input as well. It may not seem like much, but you never know who will read/view someone else’s content, like what you have to say and then seek out your law firm for their next legal problem.
Utilize analytics and tracking software
What good is having a website for your law firm if you don’t know how your visitors are interacting with it? By installing analytics or tracking software, you’ll be able to see how long visitors are staying on your pages and where your traffic originates. Some free tools include Google Analytics and Google Tag Manager.
Website content audits
It is essential to upload high-quality content to your website. However, you can’t just let that content sit there after uploading it. Occasionally, you need to analyze the content to see if you can improve on it or if any of the details need to be freshened up.
Don’t be afraid to use ‘old school’ techniques
As important as internet marketing is, we did have a time before the internet. If you’re not seeing the kinds of results you want from internet marketing, or you want to slash your marketing bill, consider employing some traditional marketing methods. Try going out into your community, join networking groups, making phone calls and/or even go door to door.
Check out our recent blog post on how law firms are embracing the past to increase their online marketing.
