Just because you’re an attorney doesn’t mean that your online content needs to be boring or stuffy. There are many ways that you can bring your creativity to the table.
Not only will this allow you to have more fun, but creative content can also work to help generate more links, make people more aware of your brand and even entice more clients into the law firm.
Make the customer journey work for you
There are four steps to the customer journey:
- Discovery
- Nurture
- Purchase
- Retention
While your audience may be the same, your approach will likely be different for each step. Therefore, it’s important to know your audience. If you have a firm understanding of your audience, then you won’t have to cast such a wide net.
The discovery phase is for gathering information about your potential clients.
During the nurture phase you will likely have had some contact with the client, but the client may still be on the fence about whether to employ you.
In the purchase phase, your potential client is ready to make their decision, they just need a final push.
Once in the retention phase, your firm has a new client, but you can still provide them with information in the future.
Make your content timely and personable
You need to ensure that the content you’re sharing is emotional, engaging and/or capable of driving feeling. To do this, you’ll need to stay on top of trends without becoming too trendy. The best way to do this is ensure your content has a human element to it.
