Planning is a sure-fire way for law firms to avoid wasting valuable time, money or other resources. While this concept may be obvious when it comes to preparing a case or defense, it may seem less obvious for something like content marketing for your law firm website.
Unfortunately, many attorneys don’t feel they need to plan for their website’s content. Here are three common excuses we hear for why law firms fail to create a content plan:
Excuse #1: “My law firm doesn’t need online marketing to succeed.”
Attorneys who believe this haven’t taken the time to familiarize themselves with the details of online marketing ecosystems, or they’ve mistakenly come to believe that all you need is pay-per-click marketing.
However, content marketing is effective because it rides the line between the data that search engines need and the information that prospective clients want.
Excuse #2: “A content plan is not enough to keep up with my content.”
Lawyers who use this excuse are typically the ones that produce content for their website but don’t fully understand that it can be hard to churn out the amount of content they need to be successful without making a plan for when to produce it.
By creating a detailed content plan for when specific content needs to be written, the entire process of creating content can be less stressful, more efficient and effective.
Excuse #3: “I just don’t have enough time for content planning.”
Yes, you may be rushed to complete other work that seems more important; however, creating a content plan takes a lot less time in the long run than developing content on the fly. It frees up time down the road because you won’t have to stop and think about what content needs to be produced next.
Remember, you don’t need to make a plan for a whole year at a time. As little as planning monthly or quarterly can be helpful.
If you honestly don’t have time to invest in high quality legal content, consider partnering with a law firm SEO company to lend a helping hand.
