Attorneys don’t always make the best bloggers.
However, try to equate blogging with forcing yourself to eat something healthy – like kale. You may not like it, but you understand the benefits!
Blogging is the kale of marketing. While not always fun, it’s one of the best methods for attracting potential clients. So while attorneys may not feel that it plays to their strengths, they should consider digging in or hiring professional legal copywriters to do it for you.
If you’re not convinced that blogging is the best choice for your law firm, here are 6 reasons why you should give it a try.
1. Blogging builds trust.
Blogging shows your clients who you are and what your firm is like. This allows them the ability to become more trusting—research suggests that 81% of consumers trust blogs.
2. A blog produces content you can use elsewhere.
Once you’ve written content for your blog, this content can then be used in other places such as your newsletter, e-books, social media platform and online reports.
3. Blogging increases your SEO rankings.
Blogs are the most prominent way to showcase new content. Google rewards higher rankings to websites that produce fresh, quality content.
4. A blog makes your firm more human.
Quality content causes readers to realize that there are real live people at work, rather than just a faceless business. By bringing the human element into their writing, law firm bloggers can convey a sense of personality, making readers feel like they’re personally being cared for.
5. Blogging allows for more client engagement.
Having a successful blog allows your law firm the ability to create a dialogue with potential and current clients. It also gives your firm the ability to provide information about themselves to the community.
6. A blog shows off your assets.
By regularly posting new content, you will keep your blog relevant and up-to-date. This shows readers that you are knowledgeable about the field, giving them confidence in your abilities.
