In the 1980s, the adoption of simple checklists led to the reduction of aviation accidents. If a checklist can make something as important as flying safer, imagine what it can do for your law firm!
By creating a checklist, there will be less of an opportunity for mistakes within web content. Before publishing content, double check it against this six-point checklist:
1. Focus the content on one strong keyword
Before beginning, decide on the main topic of your content and make that keyword your main focus. You will want this term to be the one that flags your post in a Google search.
For example, if your law firm focuses on personal injury and you’re writing on car accidents, your first step might be to find out what words and phrases searchers are using via tools like Google Keyword Planner and Ubersuggest.
In this scenario, more than likely, car accident will be at the top of your keyword list. If it’s not, you’ll want to choose whichever word is most commonly used. Other examples might include:
- Auto accident
- Car crash
- Motor vehicle accident
- Automobile accident
Copywriting with a focus on “car accident” and related terms:
“If you’re involved in a car accident, you could experience serious injuries in addition to damage to your vehicle and other personal property. In the event that the crash occurred while you were performing job duties, your employer will most likely be required to pay for your medical expenses and lost wages under Georgia’s workers’ compensation law.”
Courtesy of Gerber & Holder Workers’ Compensation Attorneys: Atlanta law firm helping workers injured in work-related car accidents.
2. See what your competition is using
After deciding on a keyword to focus on, it’s time for some recon. To keep your research from influencing Google, consider using the private mode of your preferred browser.
Type your keyword in to search bar. The top results are your direct competition (after ignoring the ads). Study what they’re doing right and wrong. Analyze what their sites may be missing and how your firm can do better.
3. Strive to produce the best content you can
After looking at what your competition has to offer, create a list of ways to make your content better. Yes, it may be difficult to produce good content, but it’s a vital step. If you fail to produce good content from the start, neither Google nor your firm’s readers are going to care about what you publish.
4. Your keyword should be in both your post and URL
Your blog’s URL is another way that Google can determine what your blog is about. Avoid letting your URL default to a random series of numbers and letters by making sure you include your main keyword or keyword phrase.
5. Include your keyword in your headers
Featuring your keyword in your headers will not only allow you to better organize your thoughts throughout your blog, it will also help those who are skimming your post (including Google) know exactly what your firm’s post is about and where it’s going.
6. Include your keyword in your page’s title
The easiest (and most obvious) of all the tips is to include your keyword in your page’s title. You should also try to make your title as interesting as possible so that it will actually get clicked.
For more tips on improving your website’s SEO strategy and content, continue reading our blog — starting with these related articles:
