Take a look at your legal blog (if you have one). When was the last post published?
If your answer is anything other than “within the last week,” then you need to hear this message.
We understand that marketing takes time, money and effort—three things that hard-working professionals like attorneys don’t like to waste.
Writing and publishing high-quality, informative content to your law firm’s blog is an easy way to advertise your knowledge, improve your firm’s visibility and (most importantly) connect with potential clients.
But what makes a successful legal blog?
The answer: high-quality content that is produced regularly (a.k.a. fresh content).
Types of Fresh Legal Content
Just like it sounds, fresh content is just a fancy way of saying new, recent content published on your website. This may include:
- Landing pages
- Videos
- Blog posts
- Articles/guides
- Press releases
Why does it matter?
One reason fresh content matters for legal websites is that they’re held to higher standards than normal blogs due to them being categorized by Google as “Your Money or Your Life” pages. In other words, these pages can impact readers (financially or physically) if the information is incorrect.
As a part of Google’s Search Ratings Guidelines, this means law firms are required to have as many detailed, accurate and up-to-date information possible in their blogs.
If you need help making sure your website has high quality, fresh content, consider contacting SEO Legal and ask about our SEO legal copywriting services.
